Existing magazine cover

The magazine is called 'KERRANG' and it is a onomatopoeia because if you a pronounce the word it sounds like the sound of a music instrument like a guiter. And so the mast head links with the theme of music. The type of reader that the magazine is targeting is people who like to listen to rock music beacuse it is a rock magazine; the people who are buying this magazine will be familiar with it because the magazine also has a music channel. I know that the magazine is targeting people who love rock music because the band on the cover of the magazine is a rock band so people buying this magazine will automatically know that the image is of a rock band. The target audience of this magazine is people aged sixteen to thirty because people below or over the ages will not understand the concept of the magazine and they will not recognise the vocabulary used, for example 'sickest' and 'bodom' this is type of language adults will not understand and they will also not recognise the images and the rock band.


The main image on the magazine cover is of a rock band and all of the members of the rock band have eye contact with the reader so they are interacting with the reader. The band members are all dressed formally because they are wearing suits. And although this is a rock magazine and they are wearing suits, the suits are black and white to reinforce the rock image that they have. The band members are not all lining in a straight line. This is because some of the band members are forward and some are back, this creates more depth and it also gives the message to the reader that the band members that are forward might be the well known ones so they might be the lead singers and the ones that are at the back they are not the well known ones. There are also various pictures of other rock singers and bands with a variety of angles and shots, for example one picture is a worms eye view because the camera is looking up at the musician. 


The magazine does not have any straplines which is unusual for a mgazine but the magaizne does have a kicker which is bold and big so it stands out. And the kicker mentions the main stories the magazine has. And the magazine also has a skyline mentioning some rock band names or any other infromation the magazine has. The main colours of the magazine are gold, black and white and the colours all compliment each other as well and they also link in with each other as well, for example the mast head is white and so are the suits of the band members. The magazine looks expensive because of the colour gold, if you see an item or a piece of jewllery that is gold you will automatically think it is expensive and this magazine is gold whch gives it authority and status.